Canlas talks about finding this voice- the thread of what you are trying to say through your work that runs through every photo you take. This in and of itself isn't anything new- I've heard this before. However, now that I've committed time to growing this business in hopes of getting paid to photograph people, there's an interesting balance I am finding myself trying to make: doing what I believe will bring my clients the most value, while staying true to the direction of my creative vision. While I know (as Jonathan points out) how much families (including my own) value the 'the traditional' shot where the whole group is smiling and looking at the camera, I'm drawn to a more candid lifestyle / photojournalism-style of family photography which I find more in my personal work.
Canlas talks about how it doesn't make sense for your professional work and personal work to be different. To paraphrase, he says, 'why would they be different if your vision is the same?' I agree with this, but the challenge I'm starting to find even in this early stage is finding the balance between trying to find paid opportunities and creating work that serves people that are willing to pay me (whether they be the 'ideal' clients or not), while maintaining consistency and trying express my unique take on the world through my work.
How do you find and express this voice in the context of doing paid creative work? Is it simply an ongoing challenge of finding those ideal people and the right opportunities and finding your voice through that? Or is it the more personal question of discovering how you see the world and how to express that through your work, then finding the ideal clients once you've discovered that? How do you find that place where your unique voice is being used to serve the needs and desires of the people you work for?